INTRODUCTION LETTERS

There’s nothing like a first impression—but sometimes it takes a little more than a mere introduction to impress a potential client. Analysts estimate that it takes between four and seven contacts to connect with a client and make a sale. After all, a sale is not an event, but a process. Let this series of introduction letters work for you to demonstrate to your potential client why you are the best choice for his/her insurance needs.

1. Allow Me To Introduce Myself - Introduce yourself to new prospects. Let them know that you are local, highly respected, and that you believe in providing personal service now, and well into the future.
2. Your Insurance Advantage - Remind clients that retaining you as their insurance professional will give them an advantage because the personal service you provide goes beyond the call of duty.
   
3. You're In Experienced Hands - Explains how you will guide your client throughout the duration of the process.
   
4. Results You Can Count On - Let your clients and prospects know that your knowledge, experience, and dedication always generate successful results.
   
5. You Ask—I Deliver - Assure prospects that you are dedicated to producing quick results while meeting their needs. Point out that your skills were refined through years of experience and that experience gives your clients an inside advantage.
6. The Advantage You Deserve - Lets the recipient know that you offer the experience and the resources necessary to provide your clients with the many advantages that are critical to their success.
   
7. The Perfect Choice - Remind prospects that insurance transactions are too complicated to undertake without the services of a professional. List the services you provide that make you the perfect choice.

GENERAL PROSPECTING LETTERS

Prospecting is more than just sending out a feeler to a potential client—it’s about extending yourself to that client in a way that perfectly illustrates your dedication to his cause, as well as demonstrating your motivation to providing him with excellent service. These letters are the tools you need to start prospecting effectively, and will enable you to expand your client base in a professional and impressive manner.

1. New Agent Announcement 1 - It’s official: you’re a licensed agent and it’s time to share the news! Introduces you to the recipient and includes your contact information.
   
2. New Agent Announcement 2 - Explains that you’ve joined a new firm and that you’re thrilled to have the opportunity to offer your services. Establishes you as an agent with expertise.
   
3. Moving To A New Firm - Informs client of your move to a new firm and provides him with all of your new contact information. Demonstrates your desire to maintain contact with the client and your ongoing commitment to providing excellent service.
   
4. Chamber Of Commerce Contact - Informs the recipient that you’ve learned from the Chamber of Commerce that he is interested in moving to the community. Establishes you as a friendly and knowledgeable agent who can help with his relocation.

AUTO INSURANCE PROSPECTING LETTERS

The auto insurance industry is fiercely competitive, and if you want to convert prospects into policyholders, you must stand apart from the competition! These letters can help you to do just that; you will be introduced as an agent who cares about both saving the client money and in preserving his best interests! This is an excellent series that will help you to earn the trust of your prospects and to connect with him on a professional level.

1. Passing The Competition - Prospects are wary of speaking with auto insurance agents for fear they will be subjected to aggressive sales pitches. This letter introduces you and assures the prospect that you are different.
   
2. Save On Auto Insurance - Every insured thinks about saving money on premiums while maintaining adequate coverage. In this letter, you offer to go the extra mile in finding the most economical auto policy for your client.
   
3. Just Down The Road - When an auto accident occurs clients don’t appreciate the added stress of being handed off to unknown strangers in remote claims departments. Assure your clients that you will be there for them if the worst happens and they are involved in an accident.
   
4. Paving The Way - Clients as well as prospects often have more than one insurance agent, one for auto, another for homeowner’s, and another for life insurance. This letter reminds them that you write auto insurance and will keep their best interests in mind.
5. Every 14 Seconds An Auto Injury Occurs—Are You Properly Covered? - Over 3 million people are injured each year in auto accidents. The medical cost associated with these injuries exceeds two hundred billion dollars. This letter prompts your insureds and prospects to consider their coverage limits.
6. Looking To Cut Your Auto Insurance Costs—We Can Help! - Auto insurance is mandatory for car registration yet most insureds complain about the rising cost of premiums. This letter offers help to those seeking a reduction of their auto insurance expense.

HOMEOWNERS INSURANCE PROSPECTING LETTERS

A home is the single most important possession of any individual, and homeowners consider the protection of that asset to be of utmost importance. Convincing a homeowner that you're the insurance agent he needs can be a difficult endeavor—but it doesn't have to be! With these specially crafted letters, you will be able to initiate contact with a potential prospect and follow through all the way to the signing of a new policy.

1. Making Your House A Home - Most homeowners see their homes as more than a shelter; they are emotionally attached to their homes. Introduce yourself in this solicitation letter while also demonstrating your understanding of what a house means to its owners.
   
2. Advantages Of Choosing A Local Agent - Introduce yourself to new homeowner’s prospects as a reliable and trustworthy local agent who provides personal service and keeps in mind your clients’ best interests.
   
3. Building The Perfect Policy - Acknowledge that each client deserves a policy tailored to his/her budget and lifestyle.  Let the client know that you will take the time to listen and consider those variables in order to build the perfect policy.
   
4. A Foundation Of Security - A home’s foundation is more than bricks and mortar.  That foundation should also include a solidly built homeowner’s policy. Offer your experience and skills to build that policy.
5. Every 67 Seconds A Residential Fire Occurs—Are You Sure You Are Properly Covered? - How many times have you heard a homeowner say, “I didn’t know that wasn’t covered.” or “I thought I had coverage for that.” Open the door to discussion of new and current coverage with this letter.
6. Are You Paying Too Much For Home Insurance? - Many homeowners are concerned about the cost of homeowner’s insurance, particularly if they pay the premiums directly. Others, whose premiums are included in the mortgage, may not realize those premiums affect their monthly mortgage payments.

LIFE INSURANCE PROSPECTING LETTERS

Before choosing a life insurance agent, trust must be established and then proven. This can sometimes be a lengthy process, but with these letters, you will be able to prove yourself to a prospect before you even speak with him! Also highlighting the benefits of life insurance and the peace of mind it can bring, these letters are sure to bring you great success.

1. Peace Of Mind - Offer your clients and prospects a no-obligation discussion of the need for a life insurance policy that will alleviate worry about the future. This letter is a reminder that life insurance provides peace of mind as well as financial security for the surviving family.
   
2. Benefits Of Life Insurance - List the primary benefits of having a life insurance policy in place while assuring the prospects that you will design the policies to fit their specific needs and budgets. Guarantee prospects that you will not sell cookie cutter policies.
   
3. An Agent You Can Trust - Let prospects know that you are a different kind of agent.  You are an agent who earns trust by getting to know each client through personal meetings so that the life insurance you offer matches their individual needs.
4. Should Something Happen To You...Is Your Family Covered? - Life insurance is an often-overlooked coverage until it is too late. This letter is designed to cause prospects and clients alike to think about life insurance coverage whether a new policy or a review of a current policy.
5. Life Can Be Uncertain—Your Family's Financial Security Doesn't Have To
   Be - There are no guarantees in life and the uncertainties have never been more prevalent than in the current economic atmosphere. Life insurance has always been important yet it is even more so today.

HEALTH INSURANCE PROSPECTING LETTERS

Health Insurance is on everyone's mind. These letters introduce you using friendly, but persuasive, language that initiates trust in you as an agent.  They are designed to connect with any type of prospective client to secure you that first contact and get you that sale.  That first impression is important to your business and these letters are professionally crafted to make sure your best foot is forward.

1. Health Insurance You Can Afford - A friendly persuasion to introduce yourself and assure your clients your plans are affordable.
2. You Need More Than A Security System To Protect Your Family - Explains how, as their agent, you can offer your client protection and peace of mind.
3. Protect Your Family From Unexpected Medical Costs - An introduction explaining your expertise at offering coverage to avoid high medical bills.
4. A Medical Emergency Can Happen At The Blink Of An Eye - Describes sudden medical bills and how you can offer your client the security they need.
5. Affordable Health Insurance For The Self-Employed - Lets clients know that you understand the difficulties of finding good health insurance and that you offer affordable insurance for those who work for themselves.
6. Affordable Health Insurance For Seniors - Empathizes with the unique problems that can arise from not being adequately covered and that you offer affordable coverage.

REFERRAL LETTERS

A referral is one of the most valuable lead types for your insurance business. Referral leads are more cost effective, convert at a higher rate and are less labor intensive. Yet, many businesses fail to ask their valued customers for referrals. Utilize these letters to solicit referrals from your customers and contacts, so that you can grow your business more effectively and efficiently.

1. Request Referrals From Past Clients 1 - Request referrals from past clients to enhance your business’s bottom line.
2. Request Referrals From Past Clients 2 - Reach out to your valuable list of previous clients to build a list of new possibilities!
3. Request Referrals From Past Clients 3 - Expresses your appreciation in serving as their agent and would be honored to have the opportunity to offer services to their friends or colleagues.
4. Request Referrals From Family And Friends - Leverage one of your business’s most valuable assets, your client base, and send this letter to request referrals.
5. Request Referrals From Other Professionals - Seeks a recommendation from another business professional and assures him that any clients he refers will receive the finest care and service possible.
6. Request Referrals From Professionals You Refer - A way to compliment your local mortgage broker, carpet cleaner, lawn service provider, etc. by letting them know that you refer them to your clients, and asking them to return the favor!
7. Request Referrals From An Acquaintance - Leverage networking contacts to build a referral based business!
8. [CLIENT NAME] Suggested I Contact You - When another client or associate has referred you to a new individual, this letter establishes contact and lets them know who has recommended you. Establishes credibility and is an excellent method of first contact.
9. [COMPANY NAME] Referred Us To You - Lets the client know that you’re aware of his choice to move to the area, and extends a friendly offer to assist with his relocation in whatever way he might need.

APPOINTMENT LETTERS

Scheduling the first appointment can be a difficult task if busy prospects feel yet another sales pitch is a waste of their valuable time. The following letters offer a different approach to getting that first appointment by prompting the prospects to consider their present coverage. 

1. Request An Appointment From Family Or Friends - Requesting appointments with friends and family might have been uncomfortable but no longer with this request letter. An offer to educate opens doors.
2. Request An Appointment From An Acquaintance - Contact acquaintances and offer your services as an insurance educator without coming across as an aggressive insurance salesperson.
3. Request An Appointment From A Referral - Contacting referrals should be done with care, professionalism, and acknowledgement of your relationship with the referring party.
4. Request An Appointment Following A Cold Call - Cold call follow-ups are critical to an agent’s success. Use this easy-to-personalize follow up letter to request an appointment.
5. Postpone Appointment - Although it is never a good idea to postpone a schedule appointment, occasionally the unavoidable happens. Notification of the postponement should be prompt, courteous, and apologetic.
6. Cancel Appointment - Cancelling appointments now and then is inevitable. Advising the client or prospect of the need to cancel should be done as soon as possible. While an apology is in order, the door should always be left open for future appointments.
7. Appointment Reminder - With everyone so busy and schedules so full, reminding a client or prospect of an upcoming appointment demonstrates professionalism and courtesy. Reminders are a great service and may prevent an embarrassing situation over a forgotten appointment.
8. Apologize For Being Late To Appointment - Sometimes events beyond your control cause you to be late for an appointment. Even though you apologized in person upon arrival, following up with a note of apology shows your professionalism and appreciation.
9. Follow Up After Appointment - Regardless the success of an appointment, a follow up is always in order. A good follow up may sway someone who is on the fence. A good follow up can confirm the new client has made a wise choice.

THANK YOU LETTERS

Everyone appreciates the expression of gratitude, and this is particularly true in the insurance business. Taking the time to thank a client for his loyalty, his interest, his referral, or his time is an excellent way to demonstrate the kind of caring and attentive insurance professional that you truly are. These thank you letters will go a long way toward not only expressing your gratitude, but your professionalism and dedication as well.

1. Thank You For Your Inquiry - Expresses to the potential client that you know he has many agents to choose from and that you are deeply appreciative of his interest in your services. Invites him to contact you to discuss his needs further.
2. Thank You For The Meeting - Thanks the client for sharing his valuable time with you and tells him how much you enjoyed meeting with him. Expresses your deep enthusiasm toward working with him!
3. Thank You For The Compliment - When someone pays you or your business a compliment, reach out to let them know how much you appreciate it!
4. Thank You For Your Suggestion - Don’t just let a suggestion or piece of feedback go unnoticed, let the individual know that you have received it and that you appreciate their thoughts.
5. Thank You For Your Hospitality - When a client provides you with hospitality, send this thank you note as a sign of your appreciation.
6. Thank You For Your Business - After completing a sale with your client, this letter lets him know how much you appreciate his business and truly enjoyed working with him. Should he ever need assistance in the future, you will be more than happy to help!
7. Thank You For The Referral 1 - Thanks the recipient for referring a new client and lets him know how much you enjoyed meeting with the individual that he referred. Assures him that the person he referred will receive your finest care and service.
8. Thank You For The Referral 2 - Nothing is more valuable to your business than a referral! Send this letter out to acknowledge your receipt of the referral as positive reinforcement, in hopes that you will gain more in the near future.

RELATIONSHIP BUILDING LETTERS

Building relationships in any competitive insurance industry is no easy task, especially given the current economic climate. Yet client relationships are often neglected when the focus is on keeping your business afloat.

Don’t let one of the most important aspects of your business pay the price! This series of letters is essential to your collection.

We address the hot topics that are relevant today without overlooking the traditional issues any client may have. After all, building good relationships is the cornerstone to building a successful insurance practice.

1. Welcome New Client - All new clients deserve the red carpet treatment as soon as they choose you to provide their insurance coverage. Here’s an excellent way to say “Welcome!” after they sign on the dotted line and start on the path to a great relationship.
   
2. We’re Always Here To Help - If you’ve been out of touch will your regular customers, let them know you’re thinking of them and always there to help. Everyone appreciates being remembered and told how much you value his or her business.
   
3. Before You Shop Around - Suspect the “grass is always greener” bug may bite your clients? This letter is the ideally expresses how valuable they are to you, tells them how you can help and save a great client relationship. 
   
4. Before You Cancel - Don’t let a great client get away! Remind them of all the wonderful services you offer and put the relationship back on track. This letter is the perfect way to ask them to reconsider.
   
5. We’re Sorry We Dropped The Ball - Let’s face it—we all make mistakes in business and sometimes errors are unavoidable. But that doesn’t mean a good client relationship should suffer. Here’s a way to apologize, acknowledge their disappointment and make amends. Your clients will love you for it!
   
6. Welcome Back - When old clients come back to do business with you again, it’s an opportunity to start fresh. This letter re-welcomes a former customer and lets you tell them how happy you are to have them return.
   
7. Our Staff Is Growing – New Agent Announcement - Let you clients know when you have good news to announce! This letter is ideal for introducing new agents and other staff members. Besides, it’s always a good business practice to keep clients in the loop with company news.

POLICY SERVICES LETTERS

Our policy services letters are a must for any insurance professional in need of a quick and effective way to communicate with clients. They’re perfect for sending a note to hard-to-reach clients, issuing friendly reminders or keeping database information current. If you’ve been looking for a professional letter that can easily be customized with your own personal touches in no time—this series is it!

1. It’s Almost Time To Renew - Here’s a friendly reminder for established clients. Let them know how much you appreciate their business with a letter that also tells them well in advance when it’s time to renew!
   
2. Coverage Review - Sometimes a client needs a nudge to consider additional coverage or insuring new property and possessions. This letter is perfect way to suggest a review. 
   
3. Policy Changes - Policy changes are sometimes inevitable as life events happen. Here’s an ideal general insurance letter to share that information while you add the details.
   
4. We Tried To Reach You - Having trouble reaching a client? Is your database of contact information outdated or inaccurate? A friendly letter is an efficient way to get your clients to pick up the phone and get your message across!
   
5. Please Update Your Information - It’s easy to lose track of clients and keep up with all their changes. Here’s a letter that let’s them know you’re organized and interested in their business by keeping current information. It’s also the perfect opportunity to suggest a coverage review.
   
6. We Can Now Provide Other Insurance Services - There’s nothing more exciting than watching your business grow and announcing new services! This letter will help you send out the message and make the phones ring!

SENTIMENT LETTERS

There are life events that everyone experiences at one time or another. When one or more of those events happen in our clients' lives, we often want to share a note to offer congratulations, encouragement or a simple word of support. But expressing the right sentiments to clients can be a difficult thing to do for many agents.

This series of letters is carefully designed to deliver the perfect sentimental expression for nearly all of life's occasions—from the wonderful celebration of a wedding or birth to the inevitable loss of a loved one. The words are personal and warm, yet appropriate for formal and informal business relationships.

With the Sentiment Series, every client is bound to appreciate your thoughtfulness.

1. Get Well - Here’s a great letter that will brighten someone’s day during an illness or injury. It’s also a lovely way to let a client know you’re there if they need you.
   
2. Sympathy - This warm note is a perfect way to express condolences to client. Let them know they are in your thoughts and prayers when they experience the loss of a loved one.
   
3. Encouragement - There are times when we are all at a loss for when a client is experiencing a difficult time in life. This letter is sure to convey thoughtful sentiments and lend a little cheer.
   
4. Birthday - Everyone loves a birthday greeting! Clients of all ages will love receiving this warm note when you remember their special day.
   
5. Engagement - Share your excitement and congratulate the newly engaged couple on their happy news!
   
6. Wedding - Like an engagement, this occasion is even more reason to let a happy couple know how delighted you are for them. The newlyweds will appreciate this thoughtful gesture.
   
7. Job Promotion - Congratulations are definitely in order here! Recognize your client’s achievements and tell them how happy you are for their good fortune.
   
8. New Job - It’s a tough job market out there! When a client lands a new job, it’s time for a congratulatory letter that sends them off to a new venture with the best of wishes!
   
9. Graduation - Every new graduate will appreciate hearing, “Well done!” This note is a sincere expression of congratulations.
   
10. Birth Or Adoption - Share the joy of a new family member, whether by birth or adoption, with this thoughtful note. It’s an ideal way to say “Welcome to the world!”

HOLIDAY LETTERS

There’s no substitute for friendly and thoughtful correspondence, and the holidays offer an excellent opportunity to communicate with existing or potential clients! These specially crafted holiday letters will allow you to extend a courtesy to your clients or prospects while establishing or maintaining communication with them! It’s a fun and festive way to make the most out of the holiday seasons.

1. New Years - Includes fun and informative information about the traditional New Year’s song, “Auld Lange Syne,” and also lists the song’s complete lyrics! A great way to wish your client a Happy New Year.
2. New Years 2 -Auld Lang Syne may be the tradition, but in this letter, the recipe included is anything but traditional! Say Happy New Year’s with a greeting that will wow everyone. The Chocolate Eggnog recipe is one of things every reveler should experience!
3. Valentine's Day - Offers a reminder to do something special for your loved ones on Valentine’s Day, and includes a few creative suggestions for unique ways to show them that you care (as well as an awesome cookie recipe).
4. Valentine's Day 2 - One of the best expressions of Valentine’s Day sentiment is through cards, letters and of course, poetry. This letter includes three short favorites to clip and post or share. Even the hardest hearts won’t be able to resist these charmers. And they’re appropriate for everyone!
5. St. Patrick's Day - This letter provides some fascinating historical facts about the real St. Patrick, as well as a delicious recipe for St. Patrick’s Day punch! Your clients will enjoy learning about the holiday, and will definitely enjoy the punch!
6. St. Patrick's Day 2 - A little luck o’ the Irish will put a smile on the face of the most serious clients. The recipe included for Shamrock Punch is a favorite of young and old leprechauns. And it’s so delicious; it’ll be gone before you can say Happy St. Patrick’s Day!
7. Easter - Shares a few interesting points about what Easter means to different people and points out that Easter, to most, signifies a time of new beginnings. Also includes a delicious recipe for glazed ham!
8. Easter 2 - What would Easter be without the Easter egg? This letter provides some of the most amazing ways to to color those coveted eggs – naturally, safely and beautifully! The array of rainbow colors will delight you!
9. Mother's Day - This letter tells the charming story of the first Mother’s Day and includes a number of fantastic suggestions to help your client treat his mother to an extra special day!
10. Mother's Day 2 - Make Mom feel special by remembering her on her special day. This letter includes a handy gift guide that names the Top Ten favorite gifts of Mom’s throughout the ages and other thoughtful ideas that are often overlooked.
11. Father's Day - Filled with interesting fun facts, this letter relates the tale of the origins of Father’s Day, as well as providing several great ideas for making the day extra special for dear old dad.
12. Father's Day 2 - Dads are going to love this letter. It’s filled with heart-warming thoughts and a recipe for what most Dads do best … grill! The Firecracker Salmon dish is spicy, sweet and simple to make.
13. Labor Day - This letter includes an interesting recounting of the history of Labor Day, including why we call it labor day when everyone has the day off! Encourages the client to enjoy the holiday and to get some much-deserved rest.
14. Labor Day 2 - The last picnic of the season is a great occasion to whip up this delicious recipe for All American Apple Dumplings. They’re so good, you may want to make two batches - - one for home and one for the picnic!
15. Independence Day - While most Americans are pretty familiar with the story of Independence Day, this letter serves up some unknown and fascinating fun facts about the holiday!
16. Independence Day 2 - What better way to celebrate the birthday of the good ole USA than with a summer gathering of family and friends? The crowd-pleasing potato salad recipe enclosed is perfect for a Fourth of July picnic or any time of year!
17. Thanksgiving Day - Talks about the importance of counting your blessings, and includes a sensational recipe for special sweet potato/pecan bake! Not only will your clients appreciate your thoughtful letter, they’ll love the recipe!
18. Thanksgiving Day 2 - Turkeys, pumpkins and football rule the day! But this warm letter offers a thoughtful reminder to remember to give thanks for our abundance - plus, there’s a special recipe for Cranberry Sauce that no turkey should be served without!
19. Christmas - This is a simple, yet effective letter that will let your clients know that you’re thinking about them during the Christmas season. It’s an easy way to spread some holiday cheer to your clients and prospects!
20. Christmas 2 - Christmas is a celebration that is all about giving. And in that spirit, we’ve added two recipes - - one for a delightful potpourri to give or keep, the other for a yummy snack mix in the colors of the season, also great for giving and sharing.